Launching a B2B startup is fraught with distinct challenges. Chief among them is defining, approaching, and closing your first set of customers.
Why are your first ten customers so important?
This cohort provides a foundation to test, iterate, and substantiate your product and go-to-market hypotheses.
Or, maybe you’ll pivot and find a new direction as a result of your learnings from shipping and supporting a product actively in the marketplace.
I’ve experienced both scenarios personally and built successful B2B companies from them.
Either way, achieving this is a complete game-changer for your startup.
You’ll have a client base to build…
If you’re into Formula 1, you know that engineering prowess is absolutely critical to fielding a competitive racing car.
Unlike many fictional movies and TV shows that suggest driver talent is by far the overwhelming input factor to success, the reality is very different.
If F1 teams aren’t top of their game in their engineering department, they will not consistently win.
It’s that simple. But, incredibly difficult to execute.
This makes anyone who can help pull it off extremely valuable.
Recently, I had the pleasure to sit down with one such individual — Paddy Lowe.
He’s an ex-Formula 1 engineering…
Mental health is one of the most overlooked areas of productivity optimization for entrepreneurs.
A lot’s been said about the mechanics of building a startup (MVPs, fundraising, customer acquisition, etc) but the driving force making it all happen, a founder’s brain, gets relatively little attention.
Small investments in this area can have outsized results in terms of energy, problem-solving, ideation, stamina, and communication.
As I recently wrote:
I believe the single most important ingredient for long-term success is how you feel psychologically.
For that reason, I aim to return to the subject regularly.
Today, I’m looping in Silja Litvin, CEO…
Last year revered founder, investor, operator, and incredible human being, Tony Hsieh died totally unexpectedly at 46.
He is probably best known as the former CEO of Zappos, the online shoe retailer acquired by Amazon in a deal worth $1.2 billion way back in 2009.
His untimely demise was met with great sadness by the tech community — particularly those who knew him — including a ton of high-profile founders, former colleagues, and VCs.
I wasn’t lucky enough to count myself in that group, so in an effort to learn more about his life and journey as an entrepreneur, I…
I know firsthand how frustrating it is to be a victim of commercial cybercrime.
Both emotionally from watching your livelihood attacked, and, financially from losing a ton of money as a result of business disruption.
Cybercrime has affected me since the first company I founded with friends, just over ten years ago.
We built a website that became highly trafficked, reaching the top 1,000 most visited sites globally within 1.5 years of going live.
One day, a few months after launch — which happened to be the exact day I quit my 9–5 banking job to focus on growing the…
You often hear about how perseverance played a huge role in the success of an entrepreneur’s journey.
Stories about how ‘XYZ founder didn’t give up’, ‘just kept at it’, and ‘defied the odds’ despite continual setbacks, marketplace resistance, and scepticism are characteristic startup origin scenarios that persist throughout a company’s lifecycle until maturity.
In fact, this was a core theme in one of the first founder biographies I read at the beginning of my entrepreneurial career — Walt Disney: An American Original by Bob Thomas.
It’s forgiving to assume Walt Disney had an ‘easy time’ building his entertainment company because…
Cold emailing has been one of the most popular topics I’ve written about through Founders’ Hustle so far.
The idea that you can connect with someone extremely knowledgable, well-connected, or wealthy — from anywhere in the world, right now, for free — is incredibly compelling.
It’s such a powerful mechanism, partly because the returns can be so massively asymmetrical.
The act of sending a cold email is a small investment, but, if structured well, can deliver life-changing results.
Things like landing investment, your first client, a key hire, or incredible advice.
I’m not just saying this. It’s been a critical…
This is the origin story of Claimer, who’ve created a seamless way for UK startups to claim R&D tax relief.
Why is Claimer better for founders than legacy options?
Bonus: use this referral link to get 10% off your first claim.
Not sure what R&D tax relief is? I’ll go into that first…
I’m writing this from the perspective of a founder and business owner who has claimed R&D tax credit successfully numerous times, year after year.
I’m not a lawyer, accountant, tax…
If you have an iPhone app in the marketplace or are planning on releasing one, you’re likely astutely aware of the ‘bombshell’ update Apple is about to drop on iOS 14.5 as part of its App Tracking Transparency framework — IDFA deprecation.
To those uninitiated, Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user’s device.
Advertisers, and indeed the entire mobile adtech ecosystem, use it to track the performance of ad campaigns down to the user level.
IDFA gives total visibility over how consumers engage with ads and behave in apps after downloading them…
“People often talk about how Silicon Valley’s “Move Fast & Break Stuff” ethos is one of its secret weapons.
This idea can be implemented in a huge variety of ways, from the wildly unethical, to the ill-considered, to just using the phrase to handwave away chaos and poor leadership.
But at its core, there is a secret weapon in that phrase.
If you can do it right, the ability to move fast, and the willingness to break (the right) stuff can result in learning massively faster and more effectively than your competition.
But there’s a huge challenge in implementing a…